Privacy Policy

Privacy Policy

Effective date: April 16, 2020

Vitality South, LLC (“us”, “we”, or “our”) operates the website (hereinafter referred to as the “Service”) and the’s Loyalty SMS/MMS mobile messaging program and service (hereinafter referred to as the “Shortcode”) and operates the brand names

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service or Shortcode and the choices you have associated with that data.

We use your data to provide and improve the Service and Shortcode. By using the Service or Shortcode, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Mobile Terms of Service for’s Loyalty, accessible from


  • Service

    Service is the website operated by and Vitality South, LLC

  • Shortcode

    Shortcode is the’s Loyalty mobile messaging SMS/MMS program and short code number ##### operated by

  • Personal Data

    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

  • Usage Data

    Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Cookies

    Cookies are small files stored on your device (computer or mobile device).

Shortcode (’s Promotional mobile messaging SMS/MMS program) Information Collection and Use

We store and keep all SMS/MMS messages we send to you and receive from you via our short code forever. We use this data to improve our mobile messaging program, understand and learn what types of messages we should respond to, to determine when users opt-in and opt-out of our service, and to track the history and usage of our shortcode. We also store all metadata of each message we send and receive including timestamp of message and mobile number we received from and sent to.

After you unsubscribe from our service, we will stop sending you messages but we will continue to store and keep all past messages and metadata received from you and sent to you so that we can track the history and usage of our shortcode.

Please note that we use Twilio as our primary SMS/MMS platform and they and all mobile carriers may also inspect, store, and/or keep any and all messages sent and received via our shortcode. You can view the Twilio privacy policy at

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service and Shortcode to you.

Types of Data Collected

Personal Data

While using our Service or Shortcode, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data
  • Birth date
  • Mobile number

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email or SMS/MMS message we send.

Usage Data

We may also collect information on how the Service and Shortcode is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s or device’s Internet Protocol address (e.g. IP address), browser type, browser version, operating system version, the pages of our Service that you visit, the SMS/MMS messages you send to us or receive from us, the time and date of your visit or message, the time spent on those pages, unique device identifiers, mobile phone number, location, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and Shortcode and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service or Shortcode.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service and Shortcode.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data uses the collected data for various purposes:

  • To provide and maintain our Service and Shortcode
  • To notify you about changes to our Service or Shortcode
  • To allow you to participate in interactive features of our Service or Shortcode when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service and Shortcode
  • To monitor the usage of our Service and Shortcode
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or inquired about unless you have opted not to receive such information

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of
  • To prevent or investigate possible wrongdoing in connection with the Service or Shortcode
  • To protect the personal safety of users of the Service or Shortcode or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service or Shortcode on our behalf, perform Service-related or Shortcode-related services or assist us in analyzing how our Service or Shortcode is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service and Shortcode.

  • Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. All Google Remarketing and Advertising features are enabled in our Google Analytics account. These features enable Google to collect data for Display and Search remarketing. This includes data from Google’s signed-in users who have chosen to enable Google to associate their web and app browsing history with their Google account, and to use such information from their Google account to personalize ads. You can find more about the types of cookies Google uses here: More information about the data collected for the advertising reporting features of Google analytics can be found here:

    You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. You can find Google Analytics’ currently available opt-outs for the web here:

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Behavioral Remarketing uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

For any other issues, please contact us:

Vitality South, LLC
398 East Main Street, Suite 201
Tupelo, MS 38804
+1 662 237 5001
Or toll-free: +1 844 699 6290

Privacy administrator: Chris Elkins